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城芯商务地标，才是企业办公的理想选择
企业选择办公空间，不只是选择一栋建筑，而是在选择效率、形象、资源与未来。
在城市核心板块，拥有一座现代商务地标，接驳便捷交通，汇聚成熟配套，既能满足企业日常办公，也能承载商务会晤、品牌展示与人才集聚。
01 城芯区位，执掌城市效率
真正优质的写字楼，首先要占据城市核心资源。
项目立足成熟商务板块，周边主干道、地铁、公交网络完善，员工通勤、客户到访、商务出行都更高效。
时间成本被压缩，企业运转更从容。
02 商务地标，彰显企业形象
办公空间，也是企业的第一张名片。
项目采用现代极简建筑立面，通透玻璃幕墙，利落建筑线条，打造具有辨识度的城市商务地标。
无论是企业总部、分支机构，还是商务接待、客户会晤，都能呈现更稳定、更专业、更高级的企业气质。
03 成熟配套，护航日常经营
理想的办公，不只是楼体本身，而是工作、商务、生活配套都能形成闭环。
项目周边汇聚商业、餐饮、酒店、金融、政务等资源，商务宴请、会议接待、员工日常消费都能就近解决。
办公更高效，商务更顺畅，企业经营少一点奔波，多一点从容。
创新与开拓精神，一直以来都是激励深圳这座城市不断发展的源动力。PCB（印制电路板）产业全球第一的鹏鼎控股，将其总部大楼—鹏鼎时代大厦落户在湾区核心中的核心前海宝安中心区。
Shenzhen has always thrived on an innovative and pioneering spirit. Avary Holdings, a high-tech company headquartered in Shenzhen’s Bay Area - Bao’an Central District, specializes in printed circuit board supply chain. The Avary Time Center, designed by Gensler, reflects a modern interpretation of traditional culture that reevaluates the impact that buildings have on dwellers and communities.
由Gensler团队操刀设计的深圳鹏鼎时代大厦，通过对传统文化的现代演绎，重新解读建筑之于用户和周边社区的影响，打造一座集生态、创新、高效于一体的科技总部大楼的同时，梳理城市肌理，与社区充分融合。通过设计的力量，定义建筑与城市空间的可持续未来。鹏鼎时代大厦已获得中国绿建三星以及LEED铂金级认证，成为地区可持续开发的标杆。
By creating an eco-friendly, efficient, and innovative building, this technology headquarters also enhances Shenzhen’s skyline and blends seamlessly with its community, reinventing urban spaces through the power of design. Avary Time Center sets new standards for green buildings in the area with both the U.S. Green Building Council’s LEED Platinum Certification and the China Green Building Design Label’s Three Star Certification.
项目整体设计综合考量场地退界、建筑体量以及塔楼的朝向。其中退界考量推敲了塔楼的最宽及最窄侧；体量多重性测试研究了从单一体量到三重体量的可能性及可行性；朝向分析确定双塔的平行关系。建筑体量最终以140米和117米高的办公塔楼以及连接两座塔楼的双层大堂和商业裙房呈现，更有效的与城市规划肌理契合，并且与周边现有建筑和整体规划尺度相辅相成。
The design takes setbacks, massing volumes, and tower orientations into account. The setbacks of the towers were carefully evaluated, considering the widest as well as narrowest sides. The tower orientation studies the parallel relationship between the two towers. The possibilities and feasibility of a single volume to a triple volume were explored in massing studies. Ultimately, a twin tower scheme was selected as it’s better integrated with the urban planning context, complementing the existing buildings and overall urban scale.
为了在高强度开发的城市CBD中，打造宜人的步行到达体验，设计团队在梳理城市界面关系时，将人行动线作为首要考量要素。沿主干道海秀路一侧的室外空间被全部打开，取消机动车动线，取而代之的是公众开放艺术空间。
To create a pleasant pedestrian experience in the high-intensity development of the city’s central business district, the design team prioritized pedestrian circulation when analyzing the urban interface relationships. Along Haixiu Road, the urban interface has been fully opened, eliminating vehicular traffic and replacing it with public open space.
一座极具视觉张力的龙形艺术雕塑作品位于整个办公社区的中心节点，周边的建筑群形成有机的围合的姿态，从而营造近地的亲人尺度的公共空间。“蛟龙”从水中螺旋上升，寓意鹏鼎的行业翘楚地位以及蓬勃发展的未来。
A dragon-shaped art sculpture is located at the hub of the entire community, surrounded by a cluster of buildings that form an enclosure organically that creates an intimate public space on the ground level. The “Dragon” spirals upward from the water, symbolizing Avary’s industry leadership and vibrant future.
两栋塔楼中间的裙房首层架空，打造视觉通廊，加强行人流动与社区连接，使之成为包容友好的城市会客厅。裙房屋顶挑空空间，为办公用户打造了共享的“空中花园”，人们在这里放松身心的同时，尽享开阔的海景视野。
A visual corridor runs from the ground floor of the podium between the two tower buildings, creating an urban gathering space that is inclusive and welcoming. The podium rooftop provides residents of the community and office users with a shared“sky garden” to relax and enjoy the panoramic sea views.
项目用地为不规则的狭长地块，设计团队巧妙的规避了地块的局限性，结合传统文化“天地、方圆”，提出了“一方一圆”两个不同的塔楼造型方案，两栋办公塔楼通过裙房紧密相连，方圆互补、刚柔相济。
Making ingenious use of the narrow and asymmetric lot, the design team incorporated the traditional Chinese concept of “round heaven, square earth” meaning “Harmony between Heaven and Earth,” and proposed a blueprint featuring two office towers, one rounded and one squared. This functions as a podium that doubles as a community center which connects the two towers, balancing heaven and earth while providing added functionality.
在充分实现土地利用效率的同时，形成了均衡而非对称的建筑体量，在整体协调性和美感上达到最优，为城市空间增添了醒目的地标，以一种“和而不同”的姿态，融入城市天际线。
The juxtaposition of soft curves and rigid angles in the towers allows the space to be used efficiently while creating an asymmetrical yet balanced design. The towers add another striking landmark to the urban space, woven into the landscape of Bao’an Central District with a force that is innovative yet unobtrusive.
项目朝南一侧拥揽前海湾美景，为获得最大化的景观面，标准层面积相对较小的B塔楼的结构设计将核心筒偏心落位于平面东侧，紧贴玻璃幕墙，为该塔楼赢得270度外向城市景观，同时避免了与东侧A塔楼的对视。
This project offers a stunning view of Qianhai Bay from its south side. Tower B, with relatively smaller standard floor plans, has an offset core that is located on the eastern side, right against the glass curtain wall, to maximize scenic views. By designing it this way, the tower has 270-degree views of the city, while Tower A on the east side will not be directly visible.
建筑塔楼采用创新型单元式幕墙，为满足绿色建筑及舒适度需求，针对深圳当地的气候特色，塔楼幕墙单元设置了铝合金通风扇，可以在过渡季节向室内开启，引入室外自然风，创造健康、舒适宜人的办公环境。
To meet green building standards and to maximize comfort, the design team created a building that responds to the needs of Shenzhen’s local climate, installing innovative aluminum alloy ventilation fans in the tower’s façade. The fans can be opened during transitional seasons to introduce natural ventilation, creating a healthy and comfortable office environment.
通风柱有效地降低了窗墙比，减少了整体能源消耗，避免了玻璃面开窗影响外立面效果，勾勒出富有个性的建筑表情，打造宝安中心区独具特色的地标。
Ventilation columns effectively decrease the window-to-wall ratio, which reduces overall energy consumption, allows glass windows to be opened without impacting the design of the façade, and creates a visually distinct design, turning the towers into a unique landmark of Bao’an Central District.
外立面设置通高的竖向垂直装饰翼，两种造型，相映成趣，强调向上延伸的气势和动态感。抓手形的装饰条内装侧洗灯带，夜间灯光形成朦胧的退晕效果，展现丰富连续的建筑形体。
The full-length vertical decorative edgings on the building’s façades create contrasting designs that complement one another, emphasizing upward momentum and dynamic energy. The decorative grip-shaped strips feature embedded lighting that creates a hazy gradient appearance to showcase the rich and continuous form of the buildings.
裙房外幕墙装饰翼细微的尺寸变化，强调水平向渐变的韵律感，同时在垂直方向上分为三段，上下对齐的位置装饰翼也呈现随机的交错差异，整体形成多维度的富有节奏的动感。
The subtle changes in the size of the decorative strips along the podium’s façade emphasize a gradual horizontal shift. Vertically, the decorative strips are divided into three sections with randomly staggered designs that form a layered and dynamic sense of motion.
大堂室内沿用建筑设计形态，强调垂直挺拔的特色，用素雅、简洁、现代的设计语言讲述鹏鼎的品牌故事。“潮汐”作为设计概念，将大体量与细节，通过材质、尺度、色彩、构图等形式进行对比与碰撞，整体效果简洁明快，体现鹏鼎控股务实高效的文化氛围。
The lobby’s interior design accentuates the building’s straight and vertical massing, using elegant, simple, and modern design language to tell the story of the Avary brand. The design theme of “tides” is reflected in large massing and fine details to contrast and collide through the use of different materials, scales, colors, and compositions, creating a minimalist and bright effect that showcases Avary’s practical and efficient corporate culture.
在办公体验方面，Gensler团队通过设计将建筑空间与企业文化进行链接，融入最前沿的办公设计趋势，旨在营造探索鹏鼎“形”与“神”的空间之旅。空间设计将鹏鼎的使命和核心价值观巧妙的转化成视觉图形语言，并赋予每个视觉图形新的定义，将其融入整个设计中，赋予其美好的空间寓意。
Gensler’s team, through the design of the workplace experience, connects the architectural space with brand culture and incorporates cutting-edge workplace design trends in order to create a spatial journey that explores Avary Holdings’essence and spirit. Avary Holdings’ vision and core values are subtly translated into a design language that gives each visual graphic a new definition, and integrates it into the overall design, imbuing it with profound spatial symbolism.
Gensler的设计以一种全新的设计语言成功讲述了企业的故事，打造一个与城市空间充分融合的代表着未来的办公社区，人们在这个空间进行协作、交流、探索，在紧张的工作之余放松身心，激发创造灵感。从建筑到室内到品牌的一体化设计方式，以连贯的语言讲述了鹏鼎控股的品牌力量，彰显蓬勃的创新力量，正如海浪一样，踏着这座城市的节奏，不断发展向前。
Utilizing a brand-new design language, the design attempts to tell the story of a corporation and create a working community of the future that is fully integrated with the surrounding urban space. The goal is to create a space where people can collaborate, interact, explore, relax after an intense day at work, and feel inspired. From the architecture, interior to the brand, the integrated design approach showcases Avary’s powerful innovative energy, which propels the company into the city’s rhythm just like the sea wave.
项目名称：鹏鼎时代大厦
用地面积：9306平方米
建筑面积：129,598 平方米
建筑高度：A塔140米，B塔117米
业主：鹏鼎控股
建筑及室内设计：Gensler晋思建筑设计事务所
建筑功能：总部办公、商务办公、社区中心、商业配套
服务内容：建筑设计、室内设计、品牌设计
竣工时间：2022年
项目地点：中国深圳
摄影师：Blackstation
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择址城芯，占位地标
让企业在更高效的城市资源里成长，也让品牌在更具辨识度的商务封面中亮相。
这，才是现代企业真正值得选择的理想办公
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